When promoting your business through the internet, the most important thing is reaching the biggest amount of people as possible.
Anyone even slightly privy to the online world knows that Facebook, which has in excess of 750 million users, is the perfect place to reach those people.
So why not just have a Facebook page for your business?
Facebook Is All About Social Networks
Firstly Facebook is constructed as a social networking medium, not a directory of businesses.
Things are generally kept unofficial and informal, and people are unlikely to 'like' your businesses page (and hence give you greater exposure and standing) if it does not effectively raise their own social standing on the site.
This atmosphere also means that only having a Facebook page also adds an air of unprofessionalism to your business, as the site is mainly used to provide customers with relevant news and special deals, while also creating an interactive environment between business and customer.
You Need More Than Facebook
People wanting to learn more about the business would likely form a negative opinion if they could only access information about a business on Facebook.
To them it would seem a touch 'half-baked" if the only steps taken by that business to become significant on the internet as to create a free Facebook page.
To them it would seem a touch 'half-baked" if the only steps taken by that business to become significant on the internet as to create a free Facebook page.
Facebook Real Estate Belongs to Facebook - You Do Not Control Your Page
The layout of Facebook is also a big problem for a business whose internet exposure relies solely on the site; while information can be listed, the presentation is limited.
Though other tabs can be added, the main info tab presents your information as 'basic information'. For businesses this is all a Facebook page is designed for; to give customers a brief run down on what your business is about, and to allow to post about your business in short status updates.
Any extensive information such as product listings, personnel, and related articles would be difficult to display on a Facebook page, and infuriating for the customer to read (think of just one page loaded with information, which is not easily navigated).
You could list these things through status updates, but once again navigating through these would be exasperating, and as status updates are presented through chronological order, it would be impossible to group or list them in any significant way.
All these problems can be easily solved by using a WordPress site in tandem with a Facebook page.
While Facebook does provide significant help in attracting more customers, currently it cannot compare in terms of layout to a WordPress site, which are specifically designed to counter all the problems that a Facebook page encounters (such as layout, ease of navigation, amount and type of information, etc).
For a business Facebook should be consider as an opportunity to attract an audience through social networking.
Following that attraction it makes sense to lead your audience to a place where you have full control and you are able to systematically convert that audience to customers.
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