All of you have heard the saying, "the money is in the list". This really is very true today and will be for the foreseeable future. Having a great subscriber list is a fantastic way to let people know as soon as you have updated your website or your blog and as you you have new products or services that they may very well be interested in. Possibly you have a new product and need to get the word out fast. Facebook is a very good means to make that happen. If using Facebook is a very good way to get your message out and building your subscriber list is the best method to make money, how are you going to combine the two? How can you use Facebook to produce a great subscriber list?
The conventional way that a business person gets others to subscribe is by placing a sign up form on their website. This is a fantastic way to get subscribers, but there's a different way that may be even better. This is a strategy for those of you who want to use Facebook in conjunction with building your list.
First, create your Facebook page
Obviously, this is the very first thing that you need to do. If you don't have a Facebook page yet, you will need to go to Facebook pages to start creating your page. In case you are not really sure what you would like your page to look like, check out different business Facebook pages to generate some ideas. This way you can see precisely how the page is structured and what you should include on it. Don't forget to include links to your website from this page.
When people visit your Facebook page, you would like to have them register to be a subscriber. It's alright to ask them to 'like' your page, however it is a lot more effective to have them sign up. Having them sign up gives you their email address. So, how should you get people to register when they are on your Facebook page?
Build a Facebook subscriber list
You can build a subscriber list that is only associated with your Facebook page. This way, when you send something out to your subscriber list, you are able to put the notification on your Facebook page. Then, those people who have 'liked' your page will receive the notice in their feeds. If they happen to be interested by your articles, that may bring them back to your Facebook page.
You can also send visitors to your website from your Facebook page by offering a free report or free eBook. It is possible to put the notification on your page and then direct people to your website to sign up on your subscriber form to then get your free report.
This procedure is certainly better than just having people 'like' your page because they're signing up on your subscriber form so you then have their email address.
However, sometimes it is more difficult to get others to leave your Facebook page then actually sign up for your free report on your website. One of the simplest ways may very well be for you to combine the two approaches. Use your traffic campaigns to get people to your Facebook page and then occasionally put an invitation on your page to tell people about your freebie if they go to your website and sign up. Again, it is important for you to test to see what will work for you and what will work for your business.
So, how do you use Facebook to construct your list? Offer your visitors both opportunities. Offer your visitors who like to hear what's going on with your business the opportunity to 'like' your page and after that use their feeds for updates and also offer your visitors the opportunity to go to your website to register as a subscriber and receive a free eBook or report. Just test what works best for your target audience.
If you want to learn more about using Facebook for your business, download my free Social Media Guide here.
Get more information on my website http://workonlinesuccess.com/
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