Recommendations to Create an Effective Social Marketing Campaign

Advertising on any platform, from billboards to television to banners, print or online formats, is becoming more social. But although there are numerous examples of social marketing campaigns very sophisticated, highly innovative technology-based tools like Facebook Connect, create a social advertising campaign that is available to any advertiser, regardless of the budget.

If you create a smart campaign, it will be possible to integrate the various activities with social media, and thus get much more out of your investment by creating a community to be able to go at any time and make the action last longer. The keys to developing a social marketing campaign really effective include the following:

Use the appropriate platform - When talking about social advertising, Facebook is the first thing that comes to many people at the top but, although it is an excellent platform for social campaigns it is not always the best tool on which to focus all marketing efforts. In addition, many more brands turn to Facebook to promote their products and attract fans.

But there are many platforms that can be used for social advertising. LinkedIn opened to advertisers last year through a self-service platform that can segment the audience based on different characteristics, and is a perfect alternative, especially for B2B companies. On the other hand, emerging social networks and new tools such as Foursquare geo-tagging and other platforms can be very useful for advertisers with lower budgets, while offering high visibility among its users.

What is interesting about these new platforms is that you do not need a great technical display or design to be effective, simply to understand social media marketing and new platforms that users are experiencing.

Combine media. If you want to create a truly effective social marketing campaign, online video can have a major role in it. The online video consumption is growing, so it represents a unique opportunity to bring your ad to life. People want that advertising is not static, that it entertains and offers really interesting content.

But for brands, online video is both an opportunity and a challenge. The relevance of your ads will be in its ability to act as a means of entertainment. You have to have fun, laugh at yourself and call the attention of viewers. But beyond that, we must be able to meet the distribution effort of contents and creating specific campaigns for the video being posted on sites like YouTube.

Campaigns must have a reason to be social. There are few ads today that do not include an "f" "or a "t" that advertisers use as a measuring tool in social media and provide a social aspect to campaign. But the impact of these logos on consumers is minimal, since many do not even include a URL or a call to action.

Instead, the ads more social forces have a reason to include these social elements. Sometimes, the only purpose of these ads is to promote social presence itself, while in others the ad promotes the next step, which must be made through a social platform to get some kind of reward.

Do not think social media is free. It is true that advertising on social media manages to extract from small budgets large results because it is easier to get more users with less competition. The problem is that many brands expect this to work without spending any money.

But if you really want your campaign to produce results and provide social networking, you have to invest money and time. To develop a social marketing campaign, make sure that your ads have the necessary visibility in the advertising plan to achieve the results you seek.

The Duenitas Digital World is a Miami based marketing company covering South Florida, the Caribbean, Mexico and Central America.

The Duenitas Digital World designs beautiful, memorable media and develops original creative solutions. The Duenitas Digital World specializes in internet technologies that will provide long-term solutions to your business. They are able to take the next step for you with a complete online package that includes your own "Social Networking Suite" and "Smarthphone friendly websites"

The Duenitas Digital World, we'll help your company become more proactive in developing your social media presence through the development of social media calendars, promotions, and campaigns on the most important Social Media Platforms available.

The Duenitas Digital World will produce images that paint a picture and tell a story, creating memories through the use of photography and video. They specialize in Event Photography, Resort and Real Estate Photography, Commercial Photography and Landscape Photography.

Website: http://www.theduenitas.com/
Facebook: http://www.facebook.com/TheDuenitasDigitalWorld

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Online Reputation: Tools and Tips to Manage Effectively

Recently, a friend told me about a negative incident she had while dining at a large restaurant chain. Her waitress was very rude and inattentive. By the time her meal arrived, her colleague had finished eating. The last straw was realizing her steak was prepared wrong. Angrily, she took out her iPhone and sent out a tweet to her followers about her experience. Minutes later, she received an apology from the restaurant's general manager; the cost of her meal was waived; and she was given a $100 gift certificate for a future visit. Imagine if that restaurant chain didn't have a social media presence? What you don't know can harm you!

"It takes many good deeds to build a good reputation, and only one bad one to lose it." Benjamin Franklin

Do you know what people are saying about you, your business or brand? Whether you are managing one or all, your online reputation is extremely important.

According to a recent study at Forrester Customer Experience Forum, a single negative comment using a social media platform, can equate to a loss of 30 potential clients. Can your business afford such a loss? If the answer is NO, then read on for tools and tips:

7 Tools to monitor your reputation regularly
Blog Pulse: an automated trend discovery system for blogs. This search engine analyzes and reports on daily activity in the blogosphere.
Board Tracker: a message tracking and instant alerts system designed to provide relevant information quickly and efficiently while ensuring you never miss an important forum thread.
Google Alerts: updates sent via email of the latest relevant Google results based on your choice of query or topic.
Social Mention Alerts: a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time.
Technorati: a search engine that indexes blogs. Find mentions of your blog or specific keywords across other blogs. Subscribe to the search results feed and get notified of new mentions. http://technorati.com/
Trackur: pulls keyword mentions from a variety of sources, not just Google Alerts, but its biggest use comes from the ability to save, sort, tag, share and subscribe to particular feeds.
Yahoo Alerts: a notification service that instantly informs you of what you consider important and relevant via instant message, email or cell phone.

Unfortunately, you can't control the actions of other people. You can however, have a positive influence over the outcome. Here are:

5 Tips on handling negative criticism
Handle the situation or issue immediatelyListen with an open mind and use the 'criticism' as a way to improveThank the person for his/her feedbackApologize... and apologize againExplain how you will rectify the situation or issue

So, why do you need to create an online presence? It's simple, if you don't control your reputation, someone else will.

http://EzineArticles.com/6515773

Social Media Marketing Consultant - What It Takes to Be One

What is a social media marketing consultant? You can find a lot of self-proclaimed social media experts and social media consultants online, but those who are real specialists in the field of social media marketing are harder to come by. As a career option, it is not as common as web design or search engine optimization (SEO). The ease of social networking and publishing blogs online today provides the impression that there is a bigger number of qualified and experienced consultants than there really is.

Although there is currently a dearth for social media marketing experts today, there are lots of job opportunities in the market. After all, almost all businesses with online presence, especially those that are, in one way or another, involved in it, are in need of one. Unfortunately, a lot of those who have relevant experience, tend to overstate their current skills and abilities. For one, the job entails more than just experience and knowledge in the set up of accounts for blogging sites and other social network sites like Twitter and Facebook.

So what does it take to be a social media marketing consultant? A keen understanding of social content planning and the personas involved is of primary importance, as well as sufficient social network research and development work. The job also requires some experience in social content promotion, actual SEO, and social monitoring and analysis of relevant reports and insights. Although possible, it is not very likely that a kid just 3 or 4 years out of college can have that much experience.

To be a specialist in the field of social media marketing, the right training and sufficient experience are required. Even without actually holding a formal job as one, relevant experience can be obtained through various ways. Here are some of them:

* Actual document experience on a blogging or personal site

* Becoming a super user with social networking applications

* After having acquired the basic skills, offering free services to small businesses or non-profit organizations, or you can start marketing a personal site

* Active on and offline participation on networks that are relevant to your niche or focus areas which may include particular industries, demographics or geographical units

When searching for jobs you may be qualified for, it will greatly help to highlight your skills and competencies with samples of your work, and include them in all your profiles with various social network sites. If you do not have samples of actual work you have done yet, you can offer sample audits of companies that you intend to work with. You can also provide your own insights on the work of others.

Whether you intend to work for an employer or to manage your own social media marketing consulting business, it is important to keep on learning as the field is too dynamic and changes can happen often and quickly. The job of a social media marketing consultant can be very lucrative, but it will all depend on the quality of work you can offer, and the results you can deliver to your clients.

http://EzineArticles.com/6516458

Where Facebook Began Its Journey

Facebook began as a small social network that was meant purely for college students, not so long ago. Some say this was just an experiment; but even if it was one, it has emerged as a major success story. Surely, no college student would have ever imagined that this network could become a generator of millions of dollars.

Indeed, just a few years on, Facebook has emerged as a successful social media network that has brought people from far and wide much closer together than email and instant messengers could have. Previously, it was thought that globalization had perhaps reached its highest point in close coordination, when instant messengers and email became widely used, and even online conferencing with visuals had people further believe that this was truly the case. Facebook, however, has taken all this a leap further, as it has enabled people to develop entire neighborhoods, cities, countries, ideologies, movements, etc. online.

The online groups formed through social media such as Facebook are not just virtual groups; they are now known to be motivated and active campaigns too. An example of this is the establishment of social movements through Facebook that result in action on the streets, such as drives to help the poor and downtrodden. Apart from this, many other activities have been organized and have resulted in thousands and millions of people getting together for a given cause.

While Facebook has served as a platform on which many have begun to organize themselves, a lot of work has been put in by designers and programmers to make it all possible. If they had not been part of the overall operation, hardly any of the things that you see on Facebook would actually materialize. These individuals have made a massive contribution to the various kinds of pages and groups that have emerged.

In fact, the landscape of Facebook applications has been purely produced by these individuals. They are in fact the people that organizations, brands, etc. turn to when they need to develop an application for themselves.

Facebook application developers are available as individuals who can get the job done for you, and they are also available through organizations that have entire teams of them working together on very large projects. The latter is thought to be a viable scenario, as a great deal can be managed when many developers work together to produce large and complex applications. Indeed, there seems to be no shortage of talented individuals who are capable of managing their tasks, and it also seems quite apparent that more and more people are becoming aware that these individuals and organizations are the ones to turn to when they need to project their causes, organizations, brands, etc.

Roses Mark is a successful internet marketing professional, Facebook application developer and freelance writer. Until now she has written numerous articles on the internet.

http://EzineArticles.com/6505992

Social Media Marketing Expert - On Becoming One

Regardless of your purpose for establishing an online presence for your business, you will require the services of a social media marketing expert - if you are not yet one, that is. Whether it is to manage a profitable business, push a particular marketing effort, be popular, expand your community, internet marketing through social media is the key. For one, it is currently the most efficient among all possible options available.

To become an expert in the field of social media marketing, you need to seriously consider three important things - brand development, being public, and technology immersion. All these three concerns need to be addressed. Otherwise, it will be very difficult to succeed.

- Brand Development - If you are a sole proprietor promoting your own products and services, it is important to consider developing yourself as your own brand. If you can establish yourself as an authority in your specific field, people will begin to listen to you and identify your products with your own brand. This will also help provide a distinct flavor to what you are offering online, and will help distinguish it from other competing products or services.

- Being Public - For your products and services to be in the consciousness of your target market, you must first find a way to make them known. Obviously, no well-patronized brand is not known, at least locally (if not globally), or within a particular organization or demographic. This can only be achieved through exposure and to be a successful social media marketing expert, you need to learn how to do that.

- Technology Immersion - The beauty of modern technology is that it allows you to do a lot of things at the same time without having to be physically present to do them. Of course, this will require that you are well-versed in the proper use of such technological wonders as a personal computer, the internet, and the telephone. A keen understanding of how social networking sites such as Twitter and Facebook work will facilitate the proper implementation of your social media marketing campaigns.

Realizing the power of social media will help you appreciate their contribution to the success of your online business. Success may not be too difficult to achieve if you know how to utilize the various tools at your disposal. If you feel you are not yet ready to do the social media marketing yourself, you may consider contracting the services of an expert in the field and let the specialist do the job for you.

As there are many self-proclaimed experts out there, you must be able to distinguish the real ones from pretenders. The ideal candidate must have the necessary experience and a good track record to show for it. You may request him to discuss his experiences with other clients. The consultant must also be able to discuss with you how you can get a return on you investment and the timeframe for achieving that. Finally, the social media marketing expert must also be adept in applying various search engine optimization techniques that will complement the social media marketing efforts.

Are you looking for more information regarding social media marketing expert? Visit http://www.relativitycorp.com/ today!

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Advantages of Blogging - How Blogging Can Help Increase SEO

Despite the popularity of Twitter and Facebook and Tumblr, people continue to post to blogs. Blogging platforms provide users with a simple way of instantly publishing material - everything from a crafted, lengthy essay to embedded videos and pictures. Though some SEO/SMO firms may emphasize work via social media as part of your online marketing plan, content continues to drive visitors, and blogging is an important exercise that can raise awareness of your brand and increase your authority.

Blogging as a means of promotion is a good way to boost your main site's search engine optimization as well. Let's consider the advantages of maintaining a blog as part of your online market strategy.

Content is King, Relevance is Key

The best way to draw visitors regularly to a site is to offer something new every time they come. Your core audience is more likely to share your URL and information if you have something to give, and blogging provides a good way to get content live and distributed easily. Whether you have a blog connected to your main site or separate, you are more likely to gain high positions in relevant search by having updated content on hand. You don't have to write a book every day - even a few paragraphs about your products, services, or events can help.

Create Variety, Blend Search Results

As major engines like Yahoo and Google move toward a blended paradigm in search that pulls results consisting of more than static sites - videos, Tweets, and social links - bloggers have an opportunity to shine. Search engines place special emphasis on blogs as reliable sources for updated content, so as you continue post and link back to your main site, you increase the authority of your presence under your given expertise.

More Sites = More Search Real Estate

If your business has an established relationship with specific keywords, you may enjoy good results with your main site in search. The addition of an off-site blog, a Twitter account, or other sites dedicated to your business can help boost the relevance of your main site, and also keep your brand prominent. Have you ever performed a search that called up several sites belonging to one company? It may look excessive at first glance, but with all the top sites belonging to one group, there is little room if any for competitors.

New content drives people to a site. If your static main site is constructed to present your products and services, the supplementary blog keeps visitors returning. Social media may change the way people promote online, but blogging is a tried and true strategy one must continue so you can promote via social media. The support will help you main site in the long through links, relevance, and high search results.

Kathryn Lively is a freelance writer specializing in articles on Virginia SEO services and blogging services.

http://EzineArticles.com/6516876

Business Promotion Through Social Bookmarking Sites

What is Social Bookmarking?

Social bookmarking is a method for Internet users to store, organize, search and manage bookmarks. It is popular among people with affiliate marketing programs as it drives traffic & back links to the website.

Social bookmarking sites allow you to do 2 main things:

· Manage the bookmarks on-line, where they can be accessed from any computer.
· Conduct searches for information based on other people's findings rather than search engine's.

Why to use social bookmarking?

Social bookmarking is getting very popular with the Internet Marketers. In addition, of creating brand awareness and increasing profit, social bookmarking have other benefits as well like -

· It can be accessed from anywhere & everywhere
· It makes it easier to search data as it is organized and categorized by the user
· It allows user to search data, which are not necessarily indexed by search engines
· Search is made easier as it facilitates ability to tag web page / site
· As user voting plays an important role in getting a high vote, chances of appearing in search results are increased
· Social bookmarking sites get the natural links i.e. if people like your story, chances are they will publish it in their forums, blogs etc. with your website URL. Hence, your website will get the natural links.

Importance of social bookmarking from SEO point of view

From an Internet marketing perspective, this is useful because it drives traffic to a web site in two ways:

· Direct click-through from the social bookmarking web sites.
· Through the search engines, as links from social bookmarking sites will help raise your search engine rankings.

Popular Social Bookmarking Sites

· Delicious

Delicious is a social bookmarking site' which was acquired by Yahoo! in 2005. Delicious has more than 3 million users and 100 million tagged items. It allows user to tag his stuff as well as find other people's stuff. User is also provided with an option to either set his bookmarks to private or public. Public bookmarks are visible to everyone whereas private bookmarks are visible to people who are in your network. Delicious is a free site and can be used by anyone who has an access to the Internet

Reasons behind Delicious's popularity

. Make it easy to share resources with peers, friends & others.
. Allow you to quickly bookmark the pages.
. It gets simpler to submit your links to a web site, blog, Facebook, etc.
. Helps to keep your content focused on your primary topic, which helps you to effectively brand yourself.
. Discover more cool links like you already have.

· StumbleUpon

StumbleUpon is the Internet's only web discovery service that allows people to discover great websites recommended by others with similar interests. It was founded in 2001, based in San Francisco and backed by the same investors as Google and Facebook. More than 20,000 advertisers are using StumbleUpon to promote products and services. It has more than 7.4 million users and receives 425 million recommendations per month.

Reasons behind StumbleUpon's popularity

. It rewards the best article.
. It does not ban the best sites.
. It has more positive pages.
. It allows more diversity of interests.
. It is easy to use and has better quality of comments.

· Reddit

Reddit is a social bookmarking and news site. It was founded in 2005 and is based in Boston, Massachusetts. It allows users to submit articles, vote on them, as well as get engage in discussions. From SEO point of view, Reddit can prove to be an essential site as the article / websites voted up to the front page usually receive a great deal of traffic and can easily see over 10,000 visitors within the span of a day.

Reasons behind Reddit's popularity

. It offers more transparent results.
. It allows popular stories to stay at the top of the front page for a longer period of time.
. Reddit's new restricted feature allows anyone to view the content, but only invited members can submit, comment, or vote.
. It has greater homepage personalization

How to increase number of repeated visitors

Here, are tips to increase traffic and number of repeated visitors to your site.

· Set your goals - It is mandatory to keep in mind your main focus. Know the right section to post the article offering educative content. Also make sure that the title you choose is captivating and exciting, so that the visitors are compelled to visit your site. The article should be meaningful and precise.

· Offer high-value content - Ensure that the content you stumble is of high-value for the users to spend time on your website. Avoid spamming in groups or forums because it may bring huge traffic in the initial stage but after sometime, it would simply fade out.

· Promote your brand effectively - It is essential to make it look informative as well as appealing.

· Bloggers have been at it an average of three years and are collectively creating close to one million posts every day

· Update the site frequently - We generally visit sites that offer a wide range of information on daily basis. Hence, one should always update the content to build users interest in the business. We generally visit sites that offer a wide range of information on daily basis. Hence, one should always update the content to build users interest in the business.

· Build relationship - Send some good stumbles to your friends. Reply to the stumblers who rate your content positively through discussion groups, help forums and inbox.

· Ask for Feedback - Make it a habit to ask for the feedback from your readers. Take comments and suggestion seriously and always strive to improve the quality of your content.

I am webmaster of RedAlkemi. Founded in 1986, RedAlkemi.com has steadily grown to become the industry leaders in Search Engine Optimization, delivering measurable online results through Search Engine Marketing strategies, Social Media Marketing, and Website Design and Development. With over 400 clients across the globe, 20 business partners, multiple challenging projects and a motivated team of +130 professionals, RedAlkemi has carved a niche for itself in the field of Search Engine Optimization.

http://EzineArticles.com/6489980

Using Social Network Ranking

Social network ranking refers to using social networks to help your web pages rank. Social networks like Facebook are more instrumental in determining how your web page ranks than ever because search engines are placing more of the burden on ranking pages on the actually users of the search engines.

You can call it a cop out, but relying on users to do the ranking for you is a lot easier, not to mention it's effective. How does social network ranking work to help your rankings, though?

You've likely seen the Facebook "Like" button before. Not just on Facebook, but you've likely seen it on web pages themselves, as well. You can add the Facebook Like button to your site so that it appears on every single new page/post you make.

Then, when someone is signed into Facebook, comes to your post/page, they can click on that Like button on your site. Search engines recognize that someone "liked" your content, and this is the most unsoiled proof because it's an actual person giving their first hand thumbs up to vouch for the quality of the content, hence the emphasis which search engines are beginning to place on Facebook likes, Twitter's retweets, LinkedIn's share button, etc.

Success through social network ranking is dependent on two key components.

First, you've got to be creating content which people will want to share through social networks. Content which is unique, entertaining, informative, or some amalgamation of all of these is the goal.

Second, you've got to make it easy to share your content. This means making these buttons easily visible and accessible to your audience. Put them at the top or bottom of your content, or put them on both sides. Your reader shouldn't have to hunt for your social buttons; assume that you're dealing with the laziest people in the world and set it up accordingly.

Hopefully there won't be too many more of these networks to worry about as I know many webmaster's share sections are starting to get pretty crowded. Remember that only a small section of your readers will actually go ahead and share your content through one of these social networks even if you blow EVERYONE away who reads your content.

This is why you need to slim your page down and focus on just a few of these buttons to offer to your readers, not to mention it starts to get seriously cluttered by having them all.

I've put together a full on post for how to make a page on Facebook which includes how to add the Facebook like button to your site in addition to giving a number of tips on how to use Facebook for marketing purposes.

OR if you've already got a Facebook page or the like button on your website, check out these 8 ways of how to get Facebook likes so you can enjoy the full benefits of social network ranking.

http://EzineArticles.com/6470602

Social Media Marketing Services - Read More About It

Various social media marketing services are available to facilitate collective conversations and interactions among many people online. These are usually made available for application in various social networking sites such as Twitter, Facebook, and YouTube. When people formulate opinions and contribute them as content to interactive platforms like online messaging boards, it constitutes participation in social media. When the posts made to these stimulating online conversations involve the promotion of a specific company or its products and services, it now becomes a form of social media marketing.

Today, more and more people turn to social networks for their information needs, and refer to other online consumers for opinions on specific products and services. This contributes in great part to the immense popularity that various social networking sites enjoy. Gone are the days when people literally hop from one shop to another just to source the products that they need. Today, everything is done online. Because most people now maintain accounts with Twitter, Facebook, and MySpace; or regularly visit YouTube and eBay, finding anything is very convenient.

A lot of special web-based tools are specifically developed to support social media marketing. These tools make it easy for users to share content and be able to interact with each other online and perform the various social media marketing functions such as communication and collaboration among different users, multimedia facilities, and the provision of an avenue for the exchange of reviews and opinions regarding products and services, and others.

Because practically everybody and everything is now online, various social media marketing services have become too familiar to all. They provide a forum where both marketers and consumers can mingle freely. They can share information about companies, events, products, and services. Social media marketers are then able to get a better reading on what their consumers really want; and this can greatly help improve the products they offer. This also helps improve the affected industry in general.

On the other hand, because of the ease with which opinions are given, it is possible for some scheming parties to misuse the system and deliberately malign and damage the reputation of competitors. Proper caution must also be exercised and safety measures must be put in place to prevent being victimized by such dastardly attacks.

Social media marketing is conducted in an informal and personal manner, unlike the more formal and less personal research, development, and promotions work commonly associated with traditional marketing methods. In addition, eCommerce stores, eBusinesses, and other similar websites today are making conscious efforts to make everything easy for their customers by incorporating tools, platforms and useful features into their sites including informative text content, videos, and images. They also allow users to post comments and independent reviews right on their websites. This way, both the merchant and other potential customers are benefitted from the experience of actual customers or site users.

Small businesses can benefit a lot from social media marketing. For one, the marketing objectives can be achieved at a much lower cost than traditional methods. Internet marketing strategies are also easier to develop and implement. Knowing how to optimize the use of the various social media marketing services available can tremendously boost your chances to succeed online.

Are you looking for more information regarding social media marketing services? Visit http://www.relativitycorp.com/ today!

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Social Media Consulting and Advertising

For businesses trying to increase their visibility online, social media consulting is a must. Contractors that understand how to utilize social media to its greatest marketing potential can help businesses to make certain that they are getting traffic off of sites other than the search engines. Organic search engine optimization can take a very long time to improve but, with the right tools, proper social media usage can increase traffic very quickly, which offers a significant benefit to businesses and one that can come with fast rewards.

Effective Social Media Consulting

A business that is able to provide effective consulting for their clients will take into account the type of business that they are working with and how that business may best use the power of social networking to their advantage. There are several different social networks, though Facebook is the most widely used and the most popular. A good firm, however, will instruct your business on how to use other social networking services to tremendous advantage. Sometimes, having the edge over other businesses means taking advantage of resources that they neglect to use.

Social media consulting sometimes means teaching your business the etiquette and the most effective ways to use this technology to your advantage. Many businesses simply go ahead and start a page for their business on the social networks and begin using the services without really considering the fact that there are specific ways to use the services that are far more effective than others. In some cases, using these technologies incorrectly can end up actually costing your business favorability in the eyes of the people you advertise to. Making certain that your business is aware of the best ways to use these mediums is important for any company that provides effective consulting.

Following Through

Social media consulting also means explaining to your business the best way to make certain that the efforts that you make, and the budget that you dedicate, toward social media marketing are followed through on and that you have the opportunity to reap consistent rewards from them. Without doing so, you will find yourself in a position where you are investing money into an advertising program but not getting any real benefits out of it. Learning how to use social networks to provide sustained benefits is one of the most important services that consultants can provide.

If you are interested in moving into the world of social media consulting, you should contact a professional and determine how they may help your business. A professional consulting firm can make certain that your business gets the best results out of a social media advertising campaign without being in a position where you are spending a great deal of money on it without getting all of the benefits that are possible from this tremendously powerful and easy to use service. With one of these companies behind you, there is no limit to what you can do.

Salli Berman is the Documentation Specialist at WRIS Web Services, a Cleveland Social Media Consulting firm. WRIS is also an authorized Google Apps Reseller.

http://EzineArticles.com/6511647

Social Blogging For Profit

After stopping two fruitless habits in my life recently, one being smoking and the other being a relationship of many years going nowhere, I found myself with the issue of what to do with my hands. You may laugh but as the two do go hand in hand, I decided to replace them, by taking up blogging.

As someone who is keen to share knowledge, guide others and provide sometimes too much information, I decided on a place that offered information on home based working ideas an example being 'What is Blogging and how can you make money from it'.

In my opinion, blogging can be divided into two areas, one being social and the other being profit, although the two do overlap in areas. The social side is a blog or weblog that records a journal of the blogger's views, thoughts and general impressions they have encountered in their daily life. Pictures are used to provide many a word and these blogs are distributed to friends and families or to anybody who may be interested.

The more profitable side to blogging is where the information is informative and is illustrated as perhaps an article, maybe about a particular subject or a brand for a company. These blogs are sometimes used to promote a new or existing product in a business and to encourage consumer interest by enabling interaction, feedback comments and therefore providing a more personal side.

Where the making money comes from is by incorporating advertising of other businesses products' or services by using banners in the form of affiliate marketing, where you get paid for any sales generated from the advertised product or the advertising company through the clicked banner. Sign up with Google AdSense program and your blog will display automated generated adverts from other sites that are modelled to reflect your business and create revenue via a Pay Per Click method, the amounts will vary according to the advert. Both of these example revenue streams can be used on any blog.

Finally by submitting articles to free article directories which hold a plethora of articles on many subjects by many authors, people can view and add them to their blogs and they can provide a revenue stream by driving more traffic to the author's blog via the author signature resource box which has to be included while increasing visitors to the new blog and thus creating sales and therefore making profit.

I'm Andrea creator of http://www.armchairworking.com/ a place where you can find ideas for starting a Home Based Business and helpful information to guide you. I also sell ebooks, Kindles and Electronic Computer items. If you have an article of interest that you would like me to feature or would like to contact me please email and@armchairworking.com

http://EzineArticles.com/6497630