How You Can Make A List Using Facebook

All of you have heard the saying, "the money is in the list". This really is very true today and will be for the foreseeable future. Having a great subscriber list is a fantastic way to let people know as soon as you have updated your website or your blog and as you you have new products or services that they may very well be interested in. Possibly you have a new product and need to get the word out fast. Facebook is a very good means to make that happen. If using Facebook is a very good way to get your message out and building your subscriber list is the best method to make money, how are you going to combine the two? How can you use Facebook to produce a great subscriber list?

The conventional way that a business person gets others to subscribe is by placing a sign up form on their website. This is a fantastic way to get subscribers, but there's a different way that may be even better. This is a strategy for those of you who want to use Facebook in conjunction with building your list.

First, create your Facebook page

Obviously, this is the very first thing that you need to do. If you don't have a Facebook page yet, you will need to go to Facebook pages to start creating your page. In case you are not really sure what you would like your page to look like, check out different business Facebook pages to generate some ideas. This way you can see precisely how the page is structured and what you should include on it. Don't forget to include links to your website from this page.

When people visit your Facebook page, you would like to have them register to be a subscriber. It's alright to ask them to 'like' your page, however it is a lot more effective to have them sign up. Having them sign up gives you their email address. So, how should you get people to register when they are on your Facebook page?

Build a Facebook subscriber list

You can build a subscriber list that is only associated with your Facebook page. This way, when you send something out to your subscriber list, you are able to put the notification on your Facebook page. Then, those people who have 'liked' your page will receive the notice in their feeds. If they happen to be interested by your articles, that may bring them back to your Facebook page.

You can also send visitors to your website from your Facebook page by offering a free report or free eBook. It is possible to put the notification on your page and then direct people to your website to sign up on your subscriber form to then get your free report.

This procedure is certainly better than just having people 'like' your page because they're signing up on your subscriber form so you then have their email address.

However, sometimes it is more difficult to get others to leave your Facebook page then actually sign up for your free report on your website. One of the simplest ways may very well be for you to combine the two approaches. Use your traffic campaigns to get people to your Facebook page and then occasionally put an invitation on your page to tell people about your freebie if they go to your website and sign up. Again, it is important for you to test to see what will work for you and what will work for your business.

So, how do you use Facebook to construct your list? Offer your visitors both opportunities. Offer your visitors who like to hear what's going on with your business the opportunity to 'like' your page and after that use their feeds for updates and also offer your visitors the opportunity to go to your website to register as a subscriber and receive a free eBook or report. Just test what works best for your target audience.

If you want to learn more about using Facebook for your business, download my free Social Media Guide here.

Get more information on my website http://workonlinesuccess.com/

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Using Social Network Ranking

Social network ranking refers to using social networks to help your web pages rank. Social networks like Facebook are more instrumental in determining how your web page ranks than ever because search engines are placing more of the burden on ranking pages on the actually users of the search engines.

You can call it a cop out, but relying on users to do the ranking for you is a lot easier, not to mention it's effective. How does social network ranking work to help your rankings, though?

You've likely seen the Facebook "Like" button before. Not just on Facebook, but you've likely seen it on web pages themselves, as well. You can add the Facebook Like button to your site so that it appears on every single new page/post you make.

Then, when someone is signed into Facebook, comes to your post/page, they can click on that Like button on your site. Search engines recognize that someone "liked" your content, and this is the most unsoiled proof because it's an actual person giving their first hand thumbs up to vouch for the quality of the content, hence the emphasis which search engines are beginning to place on Facebook likes, Twitter's retweets, LinkedIn's share button, etc.

Success through social network ranking is dependent on two key components.

First, you've got to be creating content which people will want to share through social networks. Content which is unique, entertaining, informative, or some amalgamation of all of these is the goal.

Second, you've got to make it easy to share your content. This means making these buttons easily visible and accessible to your audience. Put them at the top or bottom of your content, or put them on both sides. Your reader shouldn't have to hunt for your social buttons; assume that you're dealing with the laziest people in the world and set it up accordingly.

Hopefully there won't be too many more of these networks to worry about as I know many webmaster's share sections are starting to get pretty crowded. Remember that only a small section of your readers will actually go ahead and share your content through one of these social networks even if you blow EVERYONE away who reads your content.

This is why you need to slim your page down and focus on just a few of these buttons to offer to your readers, not to mention it starts to get seriously cluttered by having them all.

I've put together a full on post for how to make a page on Facebook which includes how to add the Facebook like button to your site in addition to giving a number of tips on how to use Facebook for marketing purposes.

OR if you've already got a Facebook page or the like button on your website, check out these 8 ways of how to get Facebook likes so you can enjoy the full benefits of social network ranking.

http://EzineArticles.com/6470602