Twitter: How It Is Used by Businesses

Businesses cannot survive without their customers. So constantly these businesses find ways to improve their products and services just to please their customers. They have used all sorts of media to be able to do this. And now because of the boom of Twitter in the World Wide Web, businesses can use Twitter as a means of connecting to their customers.

How can businesses use Twitter as means of getting customers?

First is you need to open a Twitter account. Once you have one, follow people who have great influence in the Twitter world. You may also follow groups in Twitter as well. Make comments on other people posts so that potential customers will see you. One tip also is to follow celebrities since they have a lot of followers. You may ask them to follow you back as well, since their fans tend to follow the pages their favorite stars are following.

How can Twitter help businesses?

There are a lot of people who does not complain directly to the company involved but complain it to the world. That is very bad for business. Twitter can help you in this aspect. What you can do is to search your company's name or your product's name, and you will see the tweets regarding it. You respond right away assuring them and letting them know that you will attend to their concerns right away.

You may also make comments of people who have tweeted something good about the product that you have or any services that you offer. Let your customers know that you appreciate them. You may as well do business with these customers. You may hire them and tweet about your products most of the time, this way their followers will be able to read them and you might attract potential customers as well.

Aside from that, Twitter will give you a way to personally be in touch with your customers. This is your chance to build relationships with them. It lessens that gap between you and your customers. It also promotes trust.

The World Wide Web offers a lot of businesses with websites like Twitter and gives them a chance to improve their services and be one step closer to their customers. This way, there is more intimate contact between the service providers and customers and this way friendly competitions among competitors are build.

At first people think that using Twitter and other social networking sites are merely for fun and for building relationships. There were mainly made for that purpose as well. But due to some need and as well as innovation, a lot of things have been connected and discovered regarding these sites.

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The Social Media Optimization Expert

A social media optimization expert is one who has the skills and experience in the field of optimizing a company's social media marketing efforts as well as its overall online presence. To be an effective social media optimization (SMO) practitioner, one must be able to provide attentive and active social media optimization services that are geared towards engaging the target market, diverting traffic, increasing visibility, and boosting the sales performance of the client's website.

SMO should not be confused with search engine optimization (SEO) as there are distinct differences. SEO is the process of optimizing a website for the purpose of obtaining a favorable ranking with the major search engines such as Google, Yahoo, and Bing. This requires some work to be done on the site's elements such as the content pages, headers, title, and meta tags. SMO, on the other hand, is focused more on making the site, its business message, and contents accessible and easy for the target audience to understand. Instead of search engines, online users are the main targets of SMO thrusts.

Because the target audience is the main focus of SMO, a friendly tone and a more personal touch are usually required. This is in stark contrast to the cold and emotionless codes and tags commonly associated with SEO efforts. It is therefore important for the social media optimization expert to be very familiar with the target demographics and how to reach out to them. The convenience provided by the social network sites today makes it easier for SMO professional to accomplish these tasks.

The primary objective of SMO is to produce successful marketing results by creating a social buzz about the client's site using various social marketing venues and services. This includes social network sites, blogs, vblogs, micro-blogging platforms, RSS feeds, message boards, discussion forums, 3rd party widgets, and other similar sites and applications.

If you think you are in need of expert SMO services, you need to consider a few things before deciding to hire one. First, you must determine what your specific needs are and find out if the prospective SMO provider can meet those needs. Normally, SMO experts are called in to perform services in areas such as social media marketing (Facebook, Twitter, and YouTube), keyword forensics, expert SEO advice, syndication, social stimulus, management and repair of damaged reputation, and other related services.

The SMO specialist must also be adept at employing the latest leveraging techniques and how they can help ensure success for your company. Ultimately, the consultant must be able to help increase your website's conversion rate. This is why the SMO consultant must also be adept and experienced in search engine optimization techniques as a lot of factors depend on the ability of the website to draw significant targeted traffic.

After all, without traffic, no amount of buzz created by social media marketing can improve the overall sales performance. SEO and SMO must therefore work together and complement each other. The social media optimization expert that you will hire must be able to address that very important concern.

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Traffic Generation: Blogging For Visitors

Blogging is an excellent way to get more visitors to your website. If your site is a blog then you already have this taken care of. If you just have a standard HTML website you'll certainly want to consider adding a blog to your site as well. The search engines tend to rank blogs very highly and it's easy for you to update the content or to outsource it to your writers.

Tip #1 - Search Engine Optimize Your Blog

The first thing you need to do after you set up your blog is to make sure it is search engine "friendly". That means adding some plug-ins and optimizing your content.

A popular plugin you'll want to check out is the All in One SEO Pack.

You should also change your Permalink setting in the admin area to %permalink%, because that will optimize the titles of your entries. Instead of each post having a long URL composed of numbers and letters, it will contain your title.

This will help you rank higher so you can get more traffic.

Tip #2 - Optimize your content

You should definitely make sure that your blog content is optimized for search engines. That means doing your keyword research and including your keyword in the title, first paragraph, body, and last paragraph. Your content should be relevant to your niche, and you should link to internal pages in your website to give your site an extra boost.

Tip #3 - Ping your blog.

Pinging your blog is very important because it alerts the search engines and blog search engines when you update your contact.

WordPress (the most popular blogging platform) automatically pings your blog entries for you if you tell it to.

Tip #4 - Submit your site to RSS feed engines.

There are sites out there that are dedicated to collecting blog feeds so that readers can quickly and easily find blogs they are interested in many niche topics. These readers are great because they syndicate your content by using your RSS feed, and they also give you a link back to your blog.

There are many different sites out there, but the most popular is Technorati.com

This is where many people go to search for blogs they might be interested in. You can also claim your blog at the site, which has its own benefits. If you update your blog you want to save each page as a favorite in Technorati. Other people can then pick up on your content, and you will get more traffic as a result.

Tip #5 - Blog often.

The more often you blog, the more often your site will get spidered. This means that new blog posts will be indexed in the search engines quickly and you will start to become a "favorite." This doesn't mean you have to blog every day (though it helps). Just post as often and as consistently as you are comfortable with.

Both people and the search engines like to see freshly updated content. That means you'll see a lot more traffic if you're able to add a few new blog posts per week or so.

For example, you may want to make it a habit to blog at least three times every week around the same time. If people get a feel for when it's a good time to stop by they will visit more often. Best of all, people will start passing out your blog link and you'll get more links and more people visiting than ever before.

Ashish Patel is a well known Affiliate Marketer and Blogger. You can join his 7 days E-course to learn basics of affiliate marketing, blogging and product creation.

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